Happy New Year 2013!

 

Hi Dear,
2013 is at the door!

Let this year all your dreams come true. Let peace and love come and stay in your homes. I wish you to have healthy and genuine desires – and these desires this year must become a reality.

I wish you unity, consistency in your thoughts and actions, strength and boldness to come after genuine goals you set for yourself.
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The Power of Other People: What It Can Give You as a Marketer

Power of other people + Excellent content = Successful content marketing.

Do you want to have a HUGE number of potential customers coming to your site? Yes?
The easiest way is to deliver content that interests your prospects and involves other people into the process of creation! Continue reading →

Top 5 Skills for Marketing in the Digital Age

The world changes dynamically. So should do the people working in Marketing. What are the top 5 skills for marketing successfully in the digital age?

With that question I turned to the Marketing community on Linked In.

Here is what the marketing community envisions. Continue reading →

The New Way to Sell: Why Is Inbound Marketing Cool?

People talk a lot about inbound marketing these days. It’s fun and interesting…. and increases sales and helps to nurture links.

In this article I’ll give 9 reasons as to why inbound marketing is cool and then follow up with the discussion on LinkedIn. I’ve asked the same question on Linked In: Why Is Inbound Marekting Cool?

… and here is what the marketing expert community thinks about it!

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TOP #1 Blogging Tip. Ignore It and… You’ll Fail

There are tons of advice out there on how to blog. Literally. An overwhelming amount of information.
So, I decided to come up with the most important blogging tip. A vital tip. Ignore it and you’ll fail!

In order to find an answer to that question I went to LinkedIn Marketing community. Bring in a group of people with the right mindset work on a problem and you’ve got your solution!

There were a total of 25 contributors to the question: What is #1 most important tip for being a success in blogging for small businesses? Continue reading →

TOP 38 Marketing Ideas for Small Business. Opportunities for 2013.

Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.

Scott Adams

In this article I’ll help you become more creative with your marketing and your business. We’ll discuss the marketing ideas for small business and then cover the opportunities for 2013. Scheme through – you’ll find an opportunity for your business here.

 

So, what can you do with your marketing if you are just like me – a small business that needs results fast? Continue reading →

Viral Marketing Tips from the Guru of Viral Marketing. Igor Shoifot

I came over to IDCEE  these days. That’s the annual international conference on Internet Technologies and Innovation held in Kiev, Ukraine.

I was a kind of tired waiting in the long line to get my badge card. The conference really seemed a complete mess to me especially after a several people stepping over my feet in the line.

Yet, a workshop from Igor Shoifot made my day :) Igor is best known for his startup fotki.ua, he also teaches at UC Berkeley and has recently launched Happy Farm, a business incubator in Kiev
The topic of the workshop was “How to make your business viral?» and here are the tips you very much should use when coming up with features for your product and setting up a content marketing strategy.

We’ll get straight to the meet now :)
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Stop Selling. Start Helping. 4 Keys to Creating Content that Converts

Rachel Foster presented at Content Marketing World 2012 and here are the keys that will let you create content that converts and shortens the sales cycle.
Rachel is a CEO at Fresh Perspective Copywriting. In her presentation «Demand Generation/Creating Content that Converts and Shortens the Sales Cycle», she shared tips that I wouldn’t call revolutionary. Yet if you are a content marketer – these are the rules you need to live by.

So, here we go! Here are the 4 keys to creating engaging content.
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Must-Read Zero Moment of Truth from Google

16% of the daily queries have never been seen on Google before.

Together with Sam Sebastian from Google I’ve been rethinking the traditional marketing sales funnel.

Sam was presenting at CMW 2012 .The presentation was symbolic for me. Before I actually listened to it I was hesitant about content marketing. The trend with inbound marketing appeared new to me. Sam provided a logical explanation why content marketing and inbound marketing are getting popular.
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Gamification in Content Marketing. KEY Questions Addressed.

Games are the voluntary attempt to overcome unnecessray obstacles

Bernard Suits

I’ve heard about the trend in gamification in the past. Yet, I wasn’t taking it seriously. Russell SparkmanCEO at Fusionspark Media, in his presentation at CMW 2012 really brought up some interesting facts and ideas that made me change my mind.
If you are serious about content marketing in your company, you should dig into the issue. It’s getting trendy and you want to catch the trend.   Continue reading →